She opened shop in 1934 & ended up having her own 'signature look',which to this day people still pay homage to her designs. Designed by Matilde Poulat (AKA 'Matl' (Aztec for 'Water') who is & always will be one of my personal favorites that made her fame during the 'Mexican Silver Renaissance Days' & later.She was a painter & designer 1st & was born in the Yucatan & later on went to study at the San Carlos Academy in Mexico City at the same time the famous muralist & husband to Frida Kahlo,Diego Rivera was studying there.One of her 1st teachers was a 'P.OCHOA',a man whose works you rarely come across & you will find Matl's earliest works,emulating Ochoa's,which was nothing like the style she ended up owning.